Domain Registration: Why should you register a domain name?
Domain registration is the process of acquiring a domain name from a registrar. A domain name is an identification string that defines a realm of administrative autonomy, authority, or control within the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name.
It would be best if you had a solid online presence whether you already have a business or want to start one. Most of the time, when a potential customer wants to find your product or service, the first thing they’ll do is a web search. If your website is easy to find and use, you’ll have a better chance of making a sale.
Since most shopping now happens on the internet, marketing has changed significantly. One of the best and most long-lasting ways to reach potential customers is through a well-built and maintained website. With the right domain name, you can make a lasting brand image from a marketing point of view.
What can a good domain name do for you?
Don’t be in a hurry to choose and register a domain name. It is a helpful tool for marketing and searching, and it should help customers find your site. Careful thought and research should go into this decision, as it could be the most important one you make when trying to get a piece of the online market.
A good web address:
- It adds credibility to your business and sets you apart from the millions of websites that promise to help you get rich quickly.
- Gives your brand more exposure. Like a storefront window, a good domain will get people’s attention and bring them in.
- Shows that your business is tech-savvy and looks to the future. Even if you don’t sell anything online, it’s essential for your reputation that you claim your territory online.
- It makes your online presence more mobile. If you switch web hosting services, move to a different country, or start using your server at home, your domain name stays with you. This lets you keep building your brand without having to start from scratch.
- Your search engine ranking goes up. As you grow your business and add good content to your website, search engines like Google will increasingly recognize your domain name more and more. This will bring more customers your way.
- It will be easier to sell your brand worldwide, or you can choose to focus on a specific area.
- Unlike traditional marketing, your domain name will not expire as long as you pay the low annual fees.
How to decide on a domain name?
Your brand says everything about you, including what you stand for, who you are, and what you promise to do. Why should it be any different for your domain name? Before you choose one, you should learn about the different styles and types of domain names to make the best choice for your needs.
A new business just starting should choose a domain name similar to, or even the same as, the company name. This will make it easy for customers to find your site. Before you tell the world about your business, this is a great chance to choose a unique and available domain name.
If you already have a business and the name you want to use or the keywords you want to use aren’t available, you might have to get creative to develop a domain name. We’ll talk about that in the next part of this article.
How long should a domain name be?
A domain name that is short and easy to remember is always better. The ideal length is between 6 and 10 letters, with eight being the best. Names should be short, clear, and easy to type instead of long and complicated.
The longer the domain, the more likely you will misspell it. Also, when combining words in a domain, watch out for letters that don’t usually go together or are confusing, like topdomainregistration.com for the site Top Domain Registration. Not good.
Don’t use hyphens and numbers because they can make things harder for users to understand and use. Keep in mind that simplicity is best.
Keywords are words in a domain name that have something to do with the product or service. Best-vacuum-cleaners.com is one example. This is called an Exact Match Domain as well (EMD).
Most people think that using keywords or EMDs will bring people to their website, but Google has changed its algorithm in the past few years to downplay the strict use of keywords and now rewards sites with a strong sense of branding instead. Google does this to get rid of the “noise.”
But it’s not always bad to use keywords in a domain. From a marketing point of view, you know exactly what best-vacuum-cleaners.com sells, but you should be aware that you might be seen as spam. This could hurt how well you rank on Google.
You are better off creating a solid brand image and backing it up with valuable and original web content to foster a trusted online presence.
Top-level generic domains (gTLDs) and new top-level domains (nTLDs)
gTLDs and nTLDs are the parts of your domain name that come after the dot. By a long shot,.com is the most popular and valuable TLD. Everyone, easy to remember, knows it, and most web surfers trust it.
Here is a list of the most common domain extensions:
- .org (non-profit organizations) (non-profit organizations)
Some TLDs have specific rules that must follow. For example, .biz, .name, and. businesses or professionals can only use pro with the proper credentials.
Sponsors keep an eye on sponsored TLDs and set the rules for who can use them in a specific community.
Webtech Nepal offers some of the following sponsored TLDs:
New Top-Level Domains (TLDs) are added to help make up for the fact that there aren’t enough gTLDs. They also help people who want to target a specific niche market or geographic area. webtechnepal.com, for example, has the following domain name extensions:
These new top-level domains can help you make a domain name that quickly and creatively describes your brand or business. There seem to be a lot of options, but now is the time to take advantage of a creative extension because, like.com, it won’t be around forever.
TLD Country code (ccTLD)
If you do business in a particular country, a country-specific TLD can be helpful. If you own a moving company in Nepal, a domain name like webtech.com.np will tell Google to focus searches on Nepal, going straight to your site. A ccTLD helps you focus your business on a particular geographical area.
Most of the time, a .com address is best, but don’t worry if the domain name you want is already taken. You might still be able to get your dream domain, but it will probably cost you.
The domain may be used by a business that is still open, but often domains are bought and never used, the company has closed, or the domain was bought as an investment and is now for sale. These things are called “Premium Domains.” If you are sure your business will fail if it doesn’t have a specific domain name, spending money upfront on a premium domain name could pay off in the long run.
Advantages of a paid domain
Since most common words and phrases have already been registered as domains, going premium might be your only chance to brand your business with a short or memorable domain name.
Credibility: A domain name with a lot of value will make your site the best in your field. It will also build trust with the public, which could take years to do otherwise.
Attract more business: If you have a simple, direct premium domain name like premierinsurance.com (which Nationwide Insurance has already taken), people looking for your product or service can skip Google and go straight to your site by typing the address into the search bar.
High-quality: Most premium domains have been around for a long time and have many backlinks and links from other sites that send people to yours. This is also a big deal for the SEO ranking of the site.
A good investment: If your business grows the way you hope it will, so will the value of your premium domain name. So, if you decide to sell it in the future, it will be a valuable asset.
The price of a premium domain name will depend on several things, but when making your brand, you should think about how valuable it will be in the long run.
Putting money into “premium domains.”
Many professional investors focus on buying premium domain names and reselling them when their value increases. This could be your chance to start investing if you see a way to make money with the right domain name (or several). After all, the value of some domain names has gone through the roof over the years because of how easy they are to remember, how trustworthy they are, how many backlinks they have, and other things.
You have many other options if your business isn’t ready to pay for a premium domain name or your desired domain name is already taken.
- Choose a slightly different spelling or a shorter version of the name you want. Get creative, but don’t choose a name that is too long or has nothing to do with your business or brand.
- Use a different domain extension. Google says there is no advantage to having a.com address over any other extension. If a certain nTLD fits your business and will make a web address that people will remember, go for it!
- Instead of the company name, use a slogan. This could be an excellent way to get marketing, as long as it’s short, easy to remember, and fits your brand.
Find a domain name that will be easy for people to remember.
Any business needs the best domain name at any stage of growth. It should attract customers with a catchy slogan or a unique name. It should also make your business stand out from others in your industry. It is like choosing a logo for your business because the two should go together. Your domain name should match your brand and be easy to remember.