Performance Marketing (Google Ads, Meta Ads)

Intent-driven campaigns targeting people actively searching for your products or services on Google. We research high-intent keywords, build tightly themed ad groups, write compelling ad copy with strong CTAs, and implement negative keyword lists that prevent wasted spend on irrelevant searches — ensuring your ads appear to the right people at the exact moment they are ready to act, maximising conversion rate and minimising cost per click.

Visual banner campaigns across Google’s Display Network — reaching potential customers while they browse news sites, blogs, and apps relevant to your industry. We design high-performing display creatives, build custom and in-market audience segments, and run strategic remarketing campaigns that re-engage visitors who left your website without converting — keeping your brand visible and present throughout the research-to-purchase journey.

Product-led campaigns for e-commerce businesses — using Google Shopping ads that display your product image, price, and store name directly in search results, and Performance Max campaigns that automate delivery across all Google channels simultaneously. We optimise product feed quality, bidding strategies, and asset groups to maximise return on ad spend (ROAS) for your highest-margin products while controlling spend on low-performing inventory.

Brand and direct-response video campaigns on YouTube — Nepal’s most-used video platform — using skippable in-stream ads, non-skippable bumper ads, and discovery ads to build awareness and drive action. We develop YouTube ad strategies that align video creative to audience intent signals, target by interest, keyword, and placement, and use view-through conversion tracking to measure how YouTube exposure contributes to downstream conversions across all channels.

Full-funnel Meta advertising across Facebook Feed, Instagram Feed, Stories, and Explore — using detailed demographic, interest, and behavioural targeting to reach audiences that don’t yet know they need you. We structure campaigns with disciplined funnel segmentation: broad awareness at the top, consideration and engagement in the middle, and conversion-focused retargeting at the bottom — each stage with purpose-built creative and bidding strategies that match the audience’s relationship with your brand.

Short-form video ad creative and campaign management for Instagram Reels and Facebook Reels — the fastest-growing ad placements in the Meta ecosystem with some of the lowest CPMs currently available. We develop video briefs and production guidance, edit existing footage into Reels-optimised formats with native-feeling hooks and captions, and test creative variations systematically to find the combinations that hold attention and drive action within the critical first three seconds.

Systematic audience research that goes beyond basic demographic targeting — building custom audiences from your existing customer data, lookalike audiences modelled on your highest-value customers, interest and behaviour segments validated against your actual conversion data, and intent-layered targeting strategies unique to each platform. For Nepali businesses, we also research platform usage patterns and audience behaviour specific to the local market rather than applying global audience assumptions that frequently misfire in regional contexts.

Conversion-focused ad copy and creative direction across every platform and format — written by people who understand both the psychology of persuasion and the technical constraints of each ad format. We develop multiple copy variations, test different value propositions and CTAs, and use performance data to identify which messages resonate with which audience segments — replacing gut feel with evidence as the basis for every creative decision in your campaigns.

Conversion rate optimisation (CRO) for the pages your paid traffic lands on — because a well-managed ad campaign sending traffic to a weak landing page is a fast way to waste budget. We audit landing page relevance, message match, load speed, CTA clarity, form friction, and trust signals — then implement improvements that increase the percentage of paid visitors who convert into leads or customers, directly improving your cost per acquisition without increasing spend.

Accurate, complete conversion tracking is the non-negotiable foundation of performance marketing — without it, optimisation is guesswork. We implement Google Tag Manager, GA4 event tracking, Google Ads conversion actions, Meta Pixel, Conversions API (CAPI) for server-side tracking, and UTM parameter frameworks — ensuring every lead, purchase, call, and form submission is captured and attributed correctly so bidding algorithms and your team always make decisions based on real data.

Structured testing of ad copy, creative formats, audience segments, bidding strategies, landing page variants, and campaign structures — using both platforms’ native experiment tools and external analytics to draw statistically valid conclusions. We run tests with clear hypotheses and sufficient traffic volume to reach significance before acting on results, building a compounding library of performance knowledge specific to your brand, audience, and market that improves campaign efficiency month over month.

Clear, jargon-free monthly reporting covering impressions, clicks, click-through rate, cost per click, conversion volume, cost per conversion, return on ad spend, and budget pacing — with plain-language commentary on what changed, what we tested, and what we are doing in response. We manage budget allocation dynamically across campaigns and platforms based on live performance, shifting spend toward what is working and pausing what is not — treating your ad budget as a resource to be maximised, not simply spent.