How to Create Mobile-Friendly Content?
When your website’s content is also designed for mobile users, more people will notice your business, and it will stand out from the rest.
A mobile-friendly website is excellent because it helps rank higher for SEO and provides visitors with a better browsing session. These show how important creating content geared favorably towards mobile experience is. You might need a custom marketing strategy to connect with your mobile user audience.
To help you make mobile-friendly content, we provide some of the best tips below:
Images and videos are another way to break the paragraphs and give the readers time to process information. These forms of media also add aesthetic value and might even encourage the viewers to read more.
A picture is worth a thousand words, and they help your web visitors understand your content better. Studies reveal that consumers process visuals 600 times faster than text, and over 54% would want to see more video content from companies they support. Lastly, people can discover your website through video and image searches.
Fonts, Sizes, and Colors
Besides images and videos, the visuals of your website design content also matter.
Most people find that font sizes larger than 32 points are ideal when viewing content from a mobile device.
High-contrast colors are remarkable for their visual appeal and accessibility because links and texts with the said colors are easier to spot. For example, it is easier to read the dark blue text under a yellow background than light green text.
When the colors are not contrasting enough, they pose problems for individuals with color blindness. For them, it is challenging to decipher red and green. Try to accommodate their vision by using colors that pop. Additionally, it becomes more difficult to decipher low-contrast colors as you age.
So, use high-contrast colors for your content to provide value for a wide range of audiences.
Since mobile phones are smaller, there is less available space for content. You have fewer words to fit into the screen for your viewers to see. This situation calls for you to choose your initial content carefully.
Most mobile users will usually spend three minutes or less on a website. They will probably see a few sentences or paragraphs before scrolling down. To catch their attention, try to present your most important information immediately or use hooks to make the reader want to read more.
Get to the point quickly and try not to linger on an introduction that does not offer much information. Additionally, you may add other topics that are relevant to yours to provide value for your viewers.
Keep it Short and Simple.
Lengthy paragraphs are already quite intimidating when viewed on your desktop. Now, imagine how overwhelming these walls of text on a mobile device can be. You must find ways to present your information in short bursts of easy-to-digest content.
One way to make content mobile-friendly is to follow Jon Ziomek’s 1-2-3-4-5 approach. The idea is to present an idea in one paragraph, elaborate in two to three sentences, and should take no more than four to five lines on the screen.
“Yahoo! Style Guide” suggests something similar but shorter: present one to two ideas in two to three sentences. When a paragraph reaches six lines, most people find it too thick. If the paragraph is too visually intimidating, readers might skip reading it.
Readers prefer content that is short, simple, and easy to process. Most of them find words with more than four syllables difficult to understand. Don’t put too much filler, and avoid being redundant. Lastly, don’t complicate the subject, and don’t explain too much.
Highlights and Summary
Mobile users have small attention spans and prefer to find information as quickly as possible. To accommodate this, ensure you forward your best information on the get-to.
Offer highlights or a summary at the start so they know what to dive into. Not only are you providing content for your readers, but you are also drawing attention to valuable information. There is a higher chance that people will appreciate this and return the favor by sharing your content on their social media networks.
Desktop users consume content that differs vastly from phone users. Eye-tracking research reveals that people view and scan websites in various ways, so consider these patterns when creating mobile-friendly content. Here are some of the patterns in how most users view the content:
- Skip the first words of the line when the such word is repeated in different lines
- Skip walls of text and look for something specific, like an image or a link instead
- Do not read every word on your webpage, but some do
- Ignore normal text while scanning headings and subheadings instead
- Focus on the center or one place while browsing, a pattern primarily common for mobile users