Analytics & Conversion Tracking

You cannot optimise what you cannot measure — and most businesses in Nepal are operating on data they have not verified, in dashboards they do not fully trust.

At Webtech Nepal, we build the analytics and conversion tracking infrastructure that transforms digital marketing from a cost centre operating on instinct into a measurable investment operating on evidence. The majority of businesses running websites and paid campaigns in Nepal have Google Analytics installed — but installed is not the same as accurate. Misconfigured tracking misses conversions, inflates traffic with bot sessions, double-counts pageviews, and attributes revenue to the wrong channels. The result is reports that look comprehensive but lead to decisions that do not reflect reality: pausing campaigns that are actually working, scaling ones that are not, and never knowing precisely which marketing activity is generating actual business value.

We implement, audit, and maintain the full analytics stack — Google Analytics 4, Google Tag Manager, Meta Pixel, server-side tracking, custom dashboards, and attribution modelling — so the data your team uses to make decisions is complete, accurate, and connected to real business outcomes rather than proxy metrics that feel meaningful but tell you nothing about revenue. Whether you need a clean GA4 implementation from scratch, a full audit of a broken existing setup, or a custom reporting dashboard that surfaces the specific KPIs your business actually runs on, we build measurement systems that give marketing, product, and leadership teams the confidence to act on what the data says.