Website is the first point of attraction for your customers. It works like a digital identity of your company that drives more sales. Even if you are managing an offline business, having an effective website has become the prerequisite. A majority of buyers are online, and if you are not making your business visible online, then you are losing a large chunk of customers.
“97% of customers search for local businesses online, and 95% of B2B clients research the companies online before making a decision.” – businessnewsdaily.com
Creating a website has become more imperative than ever, irrespective of the size and structure of the business. However, you need to put a lot of thought into developing and designing a productive and sales-inducing website. If you are new to all this process, we are here to help you.
7 Crucial Steps To Create An Amazing Website
While all the development and designing process can be done by hiring an expert team, there are a few things that you as a business owner must look out in your website. Here are those few important things that your website should have.
The first point of attraction on your website is its design. Do not complicate your design, layout, and font by adding too many elements. Give special focus to the graphics and make them easy to grasp. Most importantly, invest well in your logo. You can create a vector logo design in a super easy way yet that is impactful for your online store. Animation designs are becoming quite a trend that you try. In a nutshell, make everything crystal clear for your visitors.
When you are designing and developing your website, you need to keep the mobile users in your mind too. Around 65% of buyers make their online purchase through mobile phones. You cannot risk losing a large portion of online buyers. Hence, prioritize the need for making your site mobile-friendly. Whether you are creating an eCommerce site or a service web page, you need to make sure that it is mobile responsive.
Easy To Find
A domain name is what makes your websites different from others. It is the web address that visitors use to find you. Never pick a domain name that is too hard to remember. Choose a domain name that is easy to find on the search engine. You can also try multiple domain names that will take your visitors to your website. Choosing a domain name can be a dominating task; it would be better to seek a professional’s help.
Visible Contact Details
If you need to provide your contact details on the website for your visitors to call you back, it is preferred to place all contact details on top of the home page. There are chances that viewers don’t scroll through the end of the page. This way, they will miss the contact details. Don’t lose your prospects, and simply add contact details or social media action buttons on the top.
Think like a customer. Would you like to re-visit a website whose web pages are messy and filled with things? Probably not, so try not to clutter your pages. Make them as simplistic as possible, and don’t overload them with too much information. You need to balance the text-to-graphics ratio on every single page in order to make it appear clean.
Your viewer will not spend another second on your website if it is too slow to load. Every second counts when your viewer is going through your website. You need to prioritize the loading speed of your website. Optimize the pages, videos, images and keep your software updated for better speed. Choosing a good host also makes a difference.
Add Call To Action
Every page of your website must compel the viewers to do something; take action. Hence, it is important to add a call to action to every page. Be it calling, signing up for a newsletter, buying a product, or contacting the sales team; your visitors must be able to take prompt action after viewing the web page. Generally, people add them at the end of the page, but you can add them on the top fold as well.
The Bottom Line
Today, there is an undying need for a good online presence, without which your business cannot survive. Every brick-and-mortar companies are thinking about having a website as it adds more value and sales to their business. Hence, you cannot deny the need for an effective website.
While you are creating a website, there are a few important things that you must consider. These imperative factors ensure that your website runs successfully and get the required exposure among its customers. So, when you are creating a website for your business, irrespective of its niche, you should check the above mentioned key factors in it.
Invest your time and money in an effective website, and it will yield unexpected results.
Author Felix Jean
When not writing blog posts, Felix Jean plays the guitar and go bungee jumping with friends. His writing is focused on technology, design and online ecommerce. He’s a graphic designer too; likes to dabble with Adobe Illustrator to create designs for friends and colleagues.